Dr. Jernigan's work has focused on public health practice with a particular interest in alcohol policy. He has written about and worked extensively in the field of media advocacy, the strategic use of the mass media to influence public health policy. He has also served as an adviser to the World Health Organization and the World Bank on the role of alcohol in health and development.

Dr. Jernigan was the founding research director of the Center on Alcohol Marketing and Youth at Georgetown University, and in that capacity pioneered in new forms of surveillance of the levels of risk posed to young people by exposure to alcohol advertising.

advocacy, media, alcohol, youth, marketing, obesity

Addiction Book Prize, 2004, for Alcohol in Developing Societies (co-author).

National Citation of Merit Award, American Council on Alcohol Problems, 1996.

Outstanding Teaching Assistant Award, University of California at Berkeley Department of Sociology, 1983-84.

Chung, P.J., Garfield, C.F., Elliott, M.N., Ostroff, J., Ross, C., Jernigan, D.H., Vestal, K.D., Schuster, M.A., Alcohol advertising and age 12-20 viewership on cable television. American Journal of Public Health, in press.

Jernigan, D., Ostroff, J., Ross, C., Naimi, T., Brewer, R. Youth exposure to alcohol advertising in magazines – United States, 2001-2005. Morbidity and Mortality Weekly Report, August 3, 2007 / 56(30);763-767

Siegel, M., King, C., Ostroff, J., Ross, C., Dixon, K., Jernigan, D. Comment: Alcohol advertising in magazines and youth readership: Are youths disproportionately exposed? Contemporary Economic Policy, in press.

Jernigan, D., Ostroff, J., Ross, C., Naimi, T., Brewer, R. Youth exposure to alcohol advertising on Radio – United States, June-August 2004. Morbidity and Mortality Weekly Report 55(34): 937-940, 2006.

Jernigan, D., Obot, I. Thirsting for the African market. African Journal of Drug and Alcohol Studies 5(1): 57-70, 2006.

Jernigan, D., Ostroff, J., Ross, C. Alcohol advertising and youth: a measured approach. Journal of Public Health Policy, 26(3):312-325, 2005.

Jernigan, D., Ostroff, J., Ross, C., O’Hara, J. Gender differences in adolescent exposure to alcohol advertising in magazines. Archives of Pediatrics and Adolescent Medicine, 158:629-634, 2004.

Ashe, M., Jernigan, D., Kline, R., Galaz, R. Land use planning and the control of alcohol, tobacco, firearms, and fast food restaurants. American Journal of Public Health, 93(9):1404-1408, 2003.

Rehm, J., Room, R., Monteiro, M., Gmel, G., Graham, K., Rehn, N., Sempos, C.T., Jernigan, D. Alcohol as a risk factor for global burden of disease. European Addiction Research, 9(4):157-164, 2003.

Rehm, J., Rehn, N., Room, R., Monteiro, M., Gmel, G., Jernigan, D., Frick, U. The global distribution and average volume of alcohol consumption and patterns of drinking. European Addiction Research, 9(4):147-156, 2003.

Room, R., Graham, K., Rehm, J., Jernigan, D., Monteiro, M. Drinking and its burden in a global perspective: policy considerations and options. European Addiction Research, 9(4):165-175, 2003.

Mosher, J., Jernigan, D. Making the link: a public health approach to preventing alcohol-related violence and crime. Journal of Substance Use, 6(4):273-289, 2001.

Rehm, J., Monteiro, M., Room, R., Gmel, G., Jernigan, D., Frick, U., Graham, K., Steps towards constructing a global comparative risk analysis for alcohol consumption: determining indicators and empirical weights for patterns of drinking, deciding about theoretical minimum, and dealing with different consequences. European Addiction Research 7(3):138-147, 2001.

Jernigan, D., Applying commodity chain analysis to changing modes of alcohol supply in a developing country. Addiction 95 supplement 4:465-475, 2000.

Room, R., Jernigan, D., The ambiguous role of alcohol in economic and social development. Addiction 95 supplement 4:523-535, 2000.

Jernigan, D., Monteiro, M., Room, R.., Saxena, S., Towards a global alcohol policy: alcohol, public health and the role of WHO. Bulletin of the World Health Organization 78(4):491-499, 2000.

Jernigan, D., Implications of structural changes in the global alcohol supply. Contemporary Drug Problems 27:163-187, 2000.

Jernigan, D., The alcohol industry in developing countries. Journal of Substance Use 5:14-20, 2000.

Room, R., Carlini Cotrim, B., Guereje, O., Jernigan, D., Mäkelä, K., Marshall, M., Monteiro, M., Medina-Mora, M.E., Parry, C., Partanen, J., Riley, L., Saxena, S. Alcohol policies in developing societies: perspectives from a project. Journal of Substance Use 5:2-5, 2000.

Jernigan, D., The global expansion of alcohol marketing: illustrative case studies and recommendations for action. Journal of Public Health Policy 20(1):56-80, Spring 1999.